SEO

Luxury brands are now optimizing for ChatGPT instead of Google

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Hermes unsplash

A new AI visibility study claims luxury brands like Hermès, Rolex, Chanel, and Ferrari dominate ChatGPT, Claude, Gemini, and Google AI Overviews. While the rankings themselves are interesting, the bigger story may be the rise of a new AI-focused SEO industry designed to influence how large language models describe brands.

Google finally gives website owners AI visibility data in Search Console

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Google Unsplash

Google is finally giving publishers visibility into how their content performs inside AI Overviews and AI Mode. New Search Console reports reveal impressions, pages, devices, and countries tied to generative AI features, while new controls let site owners opt out entirely.