Luxury brands are now optimizing for ChatGPT instead of Google

Hermes unsplash

A new AI visibility study claims luxury brands like Hermès, Rolex, Chanel, and Ferrari dominate ChatGPT, Claude, Gemini, and Google AI Overviews. While the rankings themselves are interesting, the bigger story may be the rise of a new AI-focused SEO industry designed to influence how large language models describe brands.

Getty Images joins forces with Perplexity to bring licensed photos to AI search results

getty perplexity photo deal

Getty Images and Perplexity have struck a global licensing deal that integrates Getty’s photos into Perplexity’s AI search tools, aiming to improve visual discovery and proper attribution.