DICK’S Sporting Goods is rolling out an AI powered shopping assistant called Coach by DICK’S. The retailer says it can guide athletes with recommendations and training tips, but not everyone is convinced AI belongs in a sporting goods app.
Lenovo and NVIDIA are teaming up to bring production-scale AI to global sports, from stadium operations to team analytics and fan experiences.
Google Cloud is bringing AI powered motion analysis to elite athletes, using smartphone video and real time feedback to refine performance on the mountain. As Team USA experiments with advanced training tools, it raises an uncomfortable question. Is AI simply smarter preparation, or is it starting to look like a digital version of steroids?