Adobe launches AI agents to transform enterprise customer experiences

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Adobe is rolling out AI agents inside its Experience Platform, giving companies new tools to manage customer data, personalize journeys, and streamline marketing operations. Brands like Hershey, Lenovo, and Wegmans are already testing the features.

Adobe reimagines mobile photography with Project Indigo for iPhone

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Adobe has released a new iPhone app (download here) called Project Indigo. It’s designed for people who want more control over their photos without giving up the convenience of a phone. This isn’t about filters or gimmicks. It’s about getting better images through smart use of computational photography. Instead of capturing a single frame, Indigo … Read more

Adobe brings Firefly AI to iPhone and Android as mobile image and video generation goes mainstream

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Adobe is taking Firefly on the road. The company has launched a mobile version of its AI-powered creativity platform, now available for both iPhone and Android. With this app, users can generate and edit images and videos using simple text prompts—anytime, anywhere. It’s part of Adobe’s ongoing strategy to keep creators working within its ecosystem, … Read more