Ford Bronco Filson looks like the ultimate SUV for outdoorsy folks
Ford has unveiled the Bronco Filson, a rugged premium SUV that blends serious off-road capability with upscale outdoor-inspired design. Featuring a 3.0-liter EcoBoost V6, standard Sasquatch package, 35-inch tires, Fox shocks, and a Filson-designed interior, the new Bronco variant looks aimed squarely at adventurous buyers who still want comfort and style. Orders open in fall 2026, with showroom arrivals expected in early 2027.