If you are the type of person who asks an AI assistant what to do on a Friday night, SeatGeek would like to be part of that conversation. The company has launched an official app inside ChatGPT, giving users a new way to search for concerts, games, and other live events without opening a traditional ticketing website.
The idea is pretty straightforward. Instead of manually browsing listings, fans can ask questions in plain language. Someone might ask which seats are cheapest for an upcoming game or which concert tickets offer the best view. The system then pulls available listings from SeatGeek and surfaces them directly inside the conversation. When it is time to actually buy the tickets, the purchase still happens on SeatGeek’s website.
What makes this integration notable, according to the company, is that it blends both primary tickets and resale inventory into the same experience. That means official tickets from teams and venues appear alongside secondary market listings, giving users a broader look at what is available.
SeatGeek co-founder and President of Supply Russ D’Souza says the way fans discover events has already changed. “Fans no longer start their journey in one place — they’re asking questions across AI assistants, new search experiences, and tools that can act on their behalf,” he said. “Our focus is making sure our events surface wherever fans are asking about them, and that when they do, our partners’ tickets are front and center in the best possible buying experience.”
The app also surfaces additional context meant to help people decide. SeatGeek’s Deal Score metric, seat view images, pricing comparisons, and details about seat perks can appear as part of the results shown inside the conversation.
Adam Waxman, a product engineer at SeatGeek, says the goal is simply to meet fans where they already are. “ChatGPT is where millions of fans are already asking questions about what to do and where to go,” he said. “We want SeatGeek to be the answer when those questions turn to live events.”
This is not the company’s first push into AI driven discovery. SeatGeek previously participated in new AI search experiences tied to Google and also launched an integration with Spotify that surfaces ticket listings to the music platform’s global audience.
Whether fans will actually buy tickets through an AI assistant remains to be seen. Folks are used to opening a ticket site or app and browsing events the old fashioned way. Still, if AI assistants continue creeping into everyday search habits, it makes sense that ticket sellers want to show up there too.
The SeatGeek app is available now inside ChatGPT. Fans can add it and begin searching for upcoming events, prices, or seating options simply by starting a conversation.
