Samsung Electronics is making a very big bet on OpenAI. You see, the company announced that it is rolling out ChatGPT Enterprise and Codex to employees around the world. According to OpenAI, the deployment is one of its largest enterprise launches ever.
Under the agreement, ChatGPT and Codex will be available to all Samsung Electronics employees in Korea and to all employees worldwide in the company’s Device eXperience (DX) division. Samsung says workers will use the tools across software development, product development, manufacturing, marketing, and other parts of the business.
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For many companies, generative AI is still something being tested by small teams. Samsung appears to be taking a different approach. Rather than limiting access, it is putting OpenAI’s tools into the hands of a huge portion of its workforce.
Employees can use ChatGPT for things like research, document creation, brainstorming, and data analysis. Codex, meanwhile, can help with coding tasks such as writing, reviewing, and debugging software. Samsung also says the tool can be used by non-technical employees to build internal tools, websites, and automated workflows.
The move is interesting because Samsung is not exactly lacking AI expertise. The company develops its own AI technologies and is deeply involved in the hardware that powers modern AI systems. In other words, this is not a company turning to OpenAI because it has no alternatives.
Instead, Samsung seems to be signaling that ChatGPT and Codex have become useful enough to justify a company-wide deployment.
That may be the biggest takeaway here. The story is not that Samsung employees are getting access to ChatGPT. Plenty of workers already use AI tools every day. The story is that one of the world’s largest technology companies is treating OpenAI’s software less like an experiment and more like standard workplace infrastructure.
If that trend continues, AI assistants could eventually become as common in the workplace as email, spreadsheets, and video conferencing.
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