Scammers have gotten so good that many people now paste suspicious messages into ChatGPT and ask a simple question: “Is this legit?” Norton clearly noticed that trend and decided to jump right into the conversation.
The company has launched its AI-powered scam detection tool, called Norton Genie, directly inside ChatGPT. Instead of copying a message into a search engine or forwarding a suspicious email to a friend for a second opinion, users can now ask Norton’s tool inside the chat itself.
The idea is pretty simple. If something looks suspicious, you paste the email, text message, image, or link into ChatGPT and ask Norton whether it looks like a scam.
According to the company, the Genie tool looks at more than just whether a link is known to be malicious. It also examines the language, tone, and tactics used in the message. Things like impersonation attempts, pressure to act quickly, and requests for personal information can all be signals that something shady is going on.
Leena Elias, Chief Product Officer at Gen, says the integration reflects how people already use AI tools today.
“AI is quickly becoming part of our daily lives. People are already asking ChatGPT whether they should click, pay, or respond,” Elias said. “With Genie in ChatGPT, we are extending Norton’s scam analysis and advice directly into those conversations.”
The company’s own research suggests scams are dominating the threat landscape right now. According to the Gen Threat Report, more than 90 percent of attacks targeting people in 2025 involved scams, phishing attempts, or fake advertisements.
That probably does not surprise anyone who owns a smartphone.
Between fake delivery notices, phony banking alerts, and messages pretending to be your boss asking for gift cards, the modern internet often feels like one long phishing attempt. Many of these scams look convincing enough that even tech savvy people sometimes hesitate.
Norton says its tool tries to break down what is actually happening in a suspicious message. Instead of just saying something is dangerous, it explains why it might be risky and suggests what the user should do next. That could mean ignoring the message, avoiding a link, or deleting the email altogether.
Getting started is fairly straightforward. After logging into ChatGPT, users can open the Apps directory, find the official Norton app, and enable it. Once connected, you can call on it by starting a message with “@Norton.”
For example, someone could paste a text message about a “missed delivery” and ask whether the link is safe to click.
Norton says the feature works anywhere ChatGPT apps are supported, including Free, Plus, Team, and Enterprise tiers.
The move also says something interesting about how people are using AI. ChatGPT is quickly becoming the place where people ask everyday questions, including whether something online looks suspicious. Norton is essentially trying to insert its security expertise into that moment.
Whether users actually trust Norton enough to enable the tool is another story.
The brand has been around for decades and is one of the most recognizable names in consumer cybersecurity. At the same time, it has spent years fighting criticism about bloated software and aggressive upselling.
Still, scammers are not going anywhere, and the volume of scam messages keeps rising. If people are already asking AI whether something looks fake, it probably makes sense that security companies want a seat at that table.
Now Norton does.
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