OpenAI and SoftBank pour big money into SB Energy to fuel massive US AI data center growth

OpenAI is spending real money again and this time SoftBank is coming along for the ride. The two companies are putting $1 billion into SB Energy with the goal of cranking out giant data center campuses across the United States. If you have wondered how all this machine learning magic is getting powered, this is a pretty clear answer. It takes land, steel, power, and a lot of cash.

SB Energy is already a SoftBank company and now OpenAI is stepping in as both partner and customer. The deal includes a 1.2 gigawatt data center lease in Milam County, Texas, which SB Energy will be building and operating. That is not a typo. Gigawatts. AI has gone from the cloud marketing buzzword to something that needs a lot of real world electricity. And OpenAI is clearly planning to consume every bit of it.

The timing shows how hungry OpenAI is to scale. SB Energy is already working on multiple multi gigawatt sites with construction underway. The earliest locations are expected to turn on in 2026 which feels like tomorrow in the world of infrastructure. AI adoption is moving faster than grid planners, so partnerships like this are starting to look necessary rather than optional.

SB Energy’s pitch is that it can deliver data center campuses with integrated power rather than stitching together the pieces later. Water usage is a growing problem in the industry and SB Energy claims the new Texas build will minimize it. The company also says it intends to add fresh generation capacity to support the site so Texas residents do not have to foot the bill through higher electric rates. That will probably matter to communities that are already frustrated by big tech sprawl.

OpenAI calls the deal a way to scale safely and reliably. SB Energy likes the idea of having OpenAI not only as a customer but as a partner with deep data center design expertise. Put the two pieces together and the result should be faster rollout of facilities that are designed for accelerating compute needs rather than retrofitting buildings that were never meant to host racks of GPUs.

On the money side SoftBank Group and OpenAI are each investing $500 million. SB Energy also secured another $800 million of preferred equity from Ares which means the cash stack is now well over $1.8 billion. That may sound outrageous but the broader Stargate plan SoftBank announced back in January was pitched at roughly $500 billion so this feels like an early chapter rather than the final act.

Beyond pouring concrete and running power lines SB Energy says it will become a major OpenAI customer and employees will start using ChatGPT across the company. That sounds like the usual corporate promise but it also shows how quickly AI is seeping into every corner of business even for firms with a heavy focus on construction and energy.

The scale of the Milam County campus is also expected to create thousands of construction jobs which is something local officials will happily quote during election season. Workforce development is part of the messaging too. These projects show that generative AI is not just software stored in the cloud. It requires people who know how to weld, pour concrete, pull wire, patch servers, and keep everything running day and night.

There are obvious questions that still hang in the air. Can the grid handle this? Will water promises hold up? Can OpenAI continue pacing investment at a rate that keeps ahead of its own demand? Nobody outside of the companies really knows and both sides would probably admit that they are building the plane while flying it.

Still this partnership marks another example of how the AI boom is physically reshaping the country. The hype always centers on models and assistants but none of that works without energy. With this investment OpenAI and SoftBank are betting that more power and more data centers mean more intelligence and more commercial opportunity. Whether that plays out as smoothly as they hope is what comes next.

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Brian Fagioli

Technology journalist and founder of NERDS.xyz

Brian Fagioli is a technology journalist and founder of NERDS.xyz. A former BetaNews writer, he has spent over a decade covering Linux, hardware, software, cybersecurity, and AI with a no nonsense approach for real nerds.