Influencers are everywhere. A study from Casino.org estimates there are between 30 and 50 million of them worldwide, with that number growing by as much as 20 percent each year. For many, the lifestyle looks glamorous. But behind the brand trips and photo shoots is a grind that can have real consequences.
Ava is a glimpse into what an influencer of the future might look like by 2050. She is not just a thought experiment but a warning about what years of chasing trends, filters, and cosmetic fixes can do to a body.
The images of Ava were created by Casino.org as concept art, informed by medical research, to visualize how influencer habits might shape a person’s health and appearance over decades. Put simply, this is what someone like iJustine (one of the internet’s most enduring influencers) could look like if she kept living the lifestyle far into the future.
Her posture is a giveaway. Hours spent hunched over phones and under ring lights lead to “text neck” and rounded shoulders. Doctors say that smartphone users often hold their neck at angles between 15 and 60 degrees, which over time can change the spine itself.
Her skin tells a similar story. Constant use of heavy makeup, frequent product changes, and nonstop exposure to blue light can cause irritation, patchiness, and what some researchers now call digital aging. That means hyperpigmentation, inflammation, and fine lines developing sooner than expected.
The eyes also take a beating. All the late nights spent editing video and staring at bright screens result in chronic dryness, redness, and deep dark circles. Studies suggest half of screen users experience digital eye strain, and influencers spend more time in front of devices than most people.
Sleep deprivation only adds fuel to the fire. Posting at odd hours, traveling for brand deals, and the glow of a phone at night can throw off the body’s natural sleep cycle. Over time, that can cause fatigue, thinning hair, and swollen eyelids.
Cosmetic procedures are another piece of the puzzle. The cycle of fillers and tweaks leads to overfilling syndrome, a condition where facial proportions start to look unnatural. Social media trends like “pillow face” only encourage more of it.
Even hair is at risk. Tight extensions and photo-ready styling can cause traction alopecia, where the constant pulling weakens follicles and creates bald spots that often do not grow back.
So what do we make of Ava? Should people be frightened by the idea of influencers morphing into something unrecognizable? Or is this simply the indignity that comes with chasing fame in the digital age… a kind of tradeoff that some might actually embrace?
Ava is more than a dramatic image. She is a reminder that the influencer lifestyle is demanding, and the effects of nonstop content creation can build up over time. The lesson may be about balance, but it also raises uncomfortable questions about what we’re willing to sacrifice in the pursuit of attention.
