Creating a good product demo is still a pain point for most teams. While screen recordings are easy to capture, turning them into polished, professional videos usually takes hours of editing or expensive outsourcing. Trupeer wants to change that.
The startup just announced a $3 million seed round led by RTP Global, with Salesforce Ventures joining in after Trupeer won its AI Pitchfield event. The funding also includes backing from more than 20 CIOs and CTOs from Fortune 500 companies.
Trupeer is built specifically for software workflows and business teams. Its AI platform can take a rough screen recording and turn it into a ready-to-share product video within seconds. That includes AI-generated voiceovers, avatars, subtitles, cursor tracking, and even auto-translated versions in over 50 languages.
The company was founded by Shivali Goyal and Pritish Gupta, both of whom experienced firsthand how hard it was to scale product knowledge. Shivali previously led digital transformation efforts at BCG, while Pritish ran large teams at fast-growing startups. Their shared frustration led them to build something better.
“Software should be easy to explain,” said Shivali Goyal, CEO and co-founder of Trupeer. “But until now, making good product videos meant hours of work or thousands of dollars. We built Trupeer so anyone can turn a basic screen recording into something clear, searchable, and scalable without needing any video skills.”
Once a user uploads a screen recording, Trupeer handles everything. The AI removes filler words, generates studio-quality narration, zooms intelligently, and overlays an avatar for a human touch. It even creates step-by-step written documentation with screenshots.
Unlike bloated video editing tools or generic screen recorders, Trupeer is designed to scale with modern business needs. Teams can create multiple versions of a video based on language, audience, or brand style. Sharing is frictionless too, with public links or embeddable formats ready to go.
Trupeer says it’s already being used by more than 10,000 teams worldwide, including both startups and Fortune 500 companies. The result is faster onboarding, fewer support tickets, and less time spent on repetitive training content.
The new investment will help Trupeer push further. The team is working on ways to generate videos directly from documents and build deeper integrations with CRMs and learning tools. The longer-term vision is ambitious: create an AI-driven knowledge system that helps any team instantly share and understand every process in their organization.
There are already a ton of tools that promise to simplify video creation. But what makes Trupeer different is its narrow focus on business use cases. This isn’t a consumer video platform or a general-purpose editor. It’s built specifically to help teams communicate product value quickly and at scale.
And right now, that’s something a lot of companies need.
