Apple just had its best quarter in years, reporting $94.0 billion in revenue for Q3 2025. That’s a 10 percent jump from the same period last year. Earnings per share hit $1.57, a 12 percent increase. Apple says this is its largest quarterly growth since 2021.
CEO Tim Cook said, “Apple is proud to report a June quarter revenue record,” citing “double-digit growth in iPhone, Mac and Services.” He also said there was “growth around the world, in every geographic segment.” Cook pointed to WWDC25 as a key moment this quarter, where Apple introduced “a beautiful new software design that extends across all of our platforms” and announced “even more great Apple Intelligence features.”
Despite all the highlights, one major product is missing from the conversation. Vision Pro didn’t get a single mention. The headset launched last year with enormous hype, yet Apple made no reference to it in the earnings release. No sales update, no momentum claims, not even a vague reassurance. For a company that typically spotlights its successes, that absence is noticeable.
CFO Kevan Parekh said, “We are very pleased with our record business performance for the June quarter,” and pointed out that it “generated EPS growth of 12 percent.” He added that Apple’s installed base of active devices “reached a new all-time high across all product categories and geographic segments,” which he attributed to “very high levels of customer satisfaction and loyalty.”
Apple also brought attention to its AI efforts. The release included a direct mention of Apple Intelligence, marking the first time the company tied its new AI strategy to financial performance. It’s clear Apple wants investors to see artificial intelligence as a future revenue driver. That shift in focus could help explain why Vision Pro didn’t make the cut.
Mac sales also came back strong after several weak quarters. Apple didn’t explain what caused the turnaround, but the timing suggests M4 chips or AI-focused improvements in macOS may have played a role.
The company’s board of directors declared a cash dividend of $0.26 per share, payable on August 14 to shareholders of record as of the close of business on August 11.
The quarter was a win by almost every metric, but the silence around Vision Pro says a lot. Apple had the chance to highlight its spatial computing efforts and chose not to. Instead, the spotlight is clearly shifting to Apple Intelligence. The company that once bet big on headsets seems to be moving on.
