Apple Music has officially hit double digits, and instead of just dropping a playlist or changing the logo color, Apple decided to build a 15,000-square-foot creative complex in Los Angeles. Yes, really.
The space is meant to serve as a hub for artist content, live performances, and audio innovation. Think soundstage, Spatial Audio mixing room, podcast booths, and a giant social media lab. It’s basically a playground for musicians, podcasters, and influencers under Apple’s watchful eye.
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According to Apple, this new space is about pushing music forward while connecting fans and artists. It features two next-gen radio studios for live interviews, casual chats, and impromptu performances, along with an entire soundstage for concerts and screenings. The dedicated Spatial Audio room uses a 9.2.4 PMC setup, which should impress audio nerds.
This isn’t just about LA though. Apple says it’s expanding a global network of creative studios in places like Tokyo, Paris, and Nashville. The LA facility will anchor that effort and probably host a steady stream of Apple Music exclusives and curated content.
It’s not just about space either. Apple Music Radio is getting loud this week with a marathon of programming to celebrate the 10-year milestone. Starting June 30, Zane Lowe and Ebro Darden are leading a lineup of shows diving into a decade of artist interviews, exclusive premieres, and, yes, a healthy dose of nostalgia.
The celebration continues July 1 with a countdown of the 500 most-streamed songs on Apple Music, eventually revealing the all-time top 100 by July 5. And if you’re the type to check your Spotify Wrapped in July, Apple now has “Replay All Time,” which lets users look back at their most-played songs across their entire Apple Music history.
So yes, Apple Music is 10 years old. And instead of a cake, it got a multimillion-dollar studio complex. Not a bad birthday gift.
