tonies has officially announced Toniebox 2 along with a brand-new experience called Tonieplay. The company first gained popularity with its original Toniebox, a screen-free audio player for kids, and this next generation takes that idea much further.
As the father of a toddler, I absolutely love the idea of screen-free technology being used to both entertain and educate children. We live in a world where screens are everywhere, and it is refreshing to see a product that encourages imagination, storytelling, and independent play without relying on a glowing display.
Toniebox 2 keeps the same playful design parents already know, but it is more durable and adds modern touches like a rainbow-colored Light Ring to guide kids during play. It even includes smart bedtime and wake-up features to help with family routines. The device is now certified safe for kids as young as one, which means parents can introduce it earlier than ever.
The new Tonieplay experience takes things beyond listening. It introduces interactive, screen-free games, adventures, and quizzes designed to build confidence, teamwork, and creativity. At launch, there will be twelve different games ready for kids to explore either on their own or with friends.
tonies is also releasing My First Tonies, a set of soft, squeezable characters aimed at toddlers. These are designed to help little ones learn new words, enjoy age-appropriate songs, and discover real-world sounds in a safe and fun way.
Importantly, all existing Tonies figurines will continue to work with Toniebox 2, so families who already own a collection won’t have to start over. Parents can manage the experience through an updated app while resting easy knowing their kids are free from ads and screens.
For tonies, the launch of Toniebox 2 is about more than just hardware. The company is expanding its audience, now targeting children from ages one through nine and beyond. With strong retail backing in Europe, North America, and Australia, tonies is positioning this device as a major driver of growth.
Pre-orders are open now, with a September 15 launch in Europe and Australia followed by an October 5 debut in North America.
