Streamlabs, the livestreaming software platform owned by Logitech, has launched a new way for Twitch streamers to earn money. The new tool is called Streamlabs Sponsorships, and it’s available now through the Streamlabs Desktop App Store.
With this platform, creators can apply to campaigns directly, earn guaranteed base pay, and keep 100 percent of the brand payout. There are no platform fees on launch campaigns, which means all the money goes to the streamers.
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Unlike other platforms that take a cut, Streamlabs Sponsorships is creator-first. Even if you’re not a Twitch partner or don’t have a big following, you can still get access to paid campaigns. That’s a pretty big deal for smaller streamers who are usually left out.
Streamers will find a dashboard built right into the Streamlabs app. From there, they can apply to brand deals, access campaign materials, manage their schedule, and track performance. Once a campaign’s goals are met, payout can be requested.
Bonus earnings are also possible through conversions, like app installs or purchases. But the base payment is guaranteed, and all the payout terms are shown up front.
To make things easier, Streamlabs also includes built-in widgets, scenes, and Cloudbot commands. These tools help streamers promote sponsors in a professional way without needing to be marketing experts.
Logitech G will be one of the first brands running campaigns, with more from the gaming, tech, and lifestyle spaces rolling out over the summer. New deals are expected regularly. Ultra members get a slight edge, with early access to new campaigns seven days before everyone else.
For advertisers, Streamlabs Sponsorships could be a game-changer. With no middleman fees, more money goes straight to creator work. Brands can also track campaign performance and scale up quickly.
Streamers can get started by installing the sponsorships dashboard from the Streamlabs Desktop App Store. Brands interested in launching campaigns can visit streamlabs.com.
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